This morning I was up at 3:30 in the morning. I turned on my tv and came across "The CZECH DREAM"
It is basically a documentary on how effective marketing and ads are and how easily marketing can control large amounts of people. Basically 2 film students make publicity for a hypermarket called "Czech Dream" They print flyers, posters and post them all over prague. These flyers and ads say dont come, dont spend and then give an opening date and pictures of items that will be for sale. Thousands of Czechs show up for the opening day to purchase their items and find out there is nothing there. This really is a must watch!